The American Association for Physician Leadership

Core identity elements

Our identity is a design scheme composed of a number of elements that come together to create a distinctive look and feel, making the American Association for Physician Leadership® brand instantly recognizable.

The following page will guide you through the core elements. It will assist you in designing and producing compelling communications with a high degree of creative flexibility.

The Logo

The logo consists of five squares, AAPL logotype, tagline and the registered trademark symbol, designated by a superscript ®. As shown below, these four elements must always be reproduced together. The logo should not be redrawn, digitally manipulated or altered. 

The logo must always be reproduced from a digital master reference. 

It should appear on all association materials. It is representative of our brand, so it must be used correctly. 

Logo Color Varients + Tagline

The logo appears in three color variants. Version A is for use on white. Version B for use on color or busy backgrounds. Version C is for use with Lx Solutions product offerings only.

A.
AAPL-Logo-RGB-no-tagline-web-use.svg

B.

AAPL-Logo-RGB-Red-Tag-Left-no-tagline-web-use.svg

This version should occur only once per piece. For instance, on a mulipage piece the tag would go on the cover, but the standard logo would be used for the back cover.

C.

AAPL-Logo-RGB-Orange-Tag-Left-no-tagline-web-use.svg

 

Tagline

All logos come with a tagline variant. The tagline variant should be used sparingly — and generally on content focused on new customers.

AAPL-Logo-RGB-tagline-web-use.svg

 

Exclusion Zone

In order to maximize its visual presence, the logo requires area around it clear of any other graphic elements or text.

The minimum left and right exclusion zone is equal to the width of the four-square icon. The minimum top and bottom exclusion zone is half the height of the four-square icon. Always allow at least this amount of clear space around the logo. It is important that this rule is observed and the exclusion zone is maintained at all times.

The recommended minimum clearance is to protect the logo. The logo will appear on many different applications and formats and this will help to give it clarity and presence . This is not a placement guide. It is a minimum only. 

exclusion-zone.jpg

 

exlusion-zone-red-tag-left.jpg
Left

 

exlusion-zone-red-tag-right.jpg
Right

 

Secondary Logos

LxSolutions-RGB.svg

Lx Solutions is the B2B product offering from the American Association for Physician Leadership. When creating collateral for B2B Lx Solutions should be referencef and the AAPL logo should be the orange varient.

 

Use of Registration Mark

The registration mark (superscript ®) should be used only on the first instance of the American Association for Physician Leadership on a page or document. Subsequent mentions do not need the registration mark. Do not use registration mark if the first reference is simply "the association" or "the organization" or similar. 

All logos must maintain the registration mark.

 

Color Palette

 

Primary Color Palette

 
Pantone 2945
RGB: R.36 G.90 B.145
Hex: #245a91
CMYK: C.92 M.68 Y.18 K.3
 
Pantone 185
RGB: R.212 G.26 B.32
Hex: #d41a20
CMYK: C.11 M.100 Y.100 K.2
 

Secondary Color Palette

 
Pantone 179
RGB: R.223 G.87 B.86
Hex: #df5756
CMYK: C.8 M.80 Y.64 K.0
 
Pantone 549
RGB: R.103 G.151 B.173
Hex: #6797ad
CMYK: C.62 M.30 Y.24 K.0
 
 
Pantone 130
RGB: R.252 G.153 B.43
Hex: #fc992b
CMYK: C.0 M.47 Y.92 K.0
 
Pantone 376
RGB: R.108 G.166 B.66
Hex: #6ca642
CMYK: C.64 M.14 Y.100 K.1
 
 
Pantone 528
RGB: R.176 G.133 B.207
Hex: #b085cf
CMYK: C.33 M.52 Y.0 K.0
 
 

Tertiary Color Palette

 
Pantone 638
RGB: R.0 G.176 B.220
Hex: #00b0dc
CMYK: C.74 M.9 Y.6 K.0
 
Pantone 159
RGB: R.207 G.112 B.69
Hex: #cf7045
CMYK: C.15 M.65 Y.80 K.2
 
 
Pantone 570
RGB: R.96 G.185 B.174
Hex: #60b9ae
CMYK: C.61 M.6 Y.36 K.0
 
Pantone 275
RGB: R.86 G.78 B.120
Hex: #564e78
CMYK: C.75 M.75 Y.29 K.12
 
 
Pantone Cool Gray 11
RGB: R.117 G.119 B.122
Hex: #75777a
CMYK: C.56 M.47 Y.44 K.11
 
Pantone Cool Gray 4
RGB: R.182 G.182 B.182
Hex: #b6b6b6
CMYK: C.29 M.23 Y.24 K.0
 

 

Web Buttons

All button copy must be written in title case.

Blue

Blue buttons are primary and lead to more content within the same site. Typical CTA = Learn More.

Red

Red buttons are secondary and lead to action-based tasks. Typical CTA = Register Now, Contact Us, Schedule an Advisiing Session.

Green

Green buttons are tertiary and lead to the online shop, or to a purchase. Typical CTA = Buy Now, Register Now.

Downloads:

Download All Logos 
Download All Print Logos
Download All Web Logos


Print

AAPL Logo CMYK + tagline.ai
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AAPL Logo CMYK - no tagline.ai
Download

AAPL Logo PMS 2945 & PMS 185 + tagline.ai
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AAPL Logo PMS 2945 & PMS 185 no tagline.ai
Download

AAPL Logo CMYK Red Tag Left + tagline.ai
Download

AAPL Logo CMYK Red Tag Left - no tagline.ai
Download

AAPL Logo PMS 185 Red Tag Left + tagline.ai
Download

AAPL Logo PMS 185 Red Tag Left - no tagline.ai
Download

AAPL Logo CMYK Red Tag Right + tagline.ai
Download

AAPL Logo CMYK Red Tag Right - no tagline.ai
Download

AAPL Logo PMS 185 Red Tag Right + tagline.ai
Download

AAPL Logo PMS 185 Red Tag Right - no tagline.ai
Download

 


Web

AAPL Logo RGB + tagline web use.jpg
Download (882x275)

AAPL Logo RGB no tagline web use.jpg
Download (882x275)

AAPL Logo RGB + tagline web use.png
Download (882x275)

AAPL Logo RGB no tagline web use.png
Download (882x275)

AAPL Logo RGB + tagline web use.svg
Download (882x275)

AAPL Logo RGB no tagline web use.svg
Download (882x275)