As with our logo, consistent use of our organizational typefaces, Futura and Garamond, reinforces the American Association of Physician Leadership brand identity.
Futura and Garamond have been chosen for their unique fit together. Futura is one of the first typefaces whose letters are based on the idea of “pure” geometry, which lends well to the philosophy of leadership. The combination of Futura and Garamond is based on a unity of opposites. Despite differences in orgigin and character, they combine brilliantly, thanks to their proportions, to form a powerful typographic ensemble with a rich range of possibilities.
